Blog
4 Reasons Why We’re Switching To WordPress’s Gutenberg
We’ll admit it: we’re fans of WordPress’s Gutenberg page builder. For a long time, we were Divi users. Divi offers a great visual page builder and we were able to build tons of eye-catching websites using its theme. But this year, we’ve switched four of our own OG...
10 Free Must-Have WordPress Plugins for Your Business Website
It’s been an exciting few years to be a WordPress web designer: In December 2018, WordPress 5.0 launched with its own native block-based editor, named Gutenberg, replacing its long-used Classic Editor. In January 2022, the new Site Editor was added in WordPress...
Does Your Follower Count Matter on Social Media?
As you grow your small business’s social media marketing, one of the most exciting metrics to watch is your follower count. Social media platforms place your follower count in a highly visible area of your profile so that not only you but everyone else on the platform...
Which Social Media Metrics Should My Small Business Track?
Over the years, the measure for successful marketing has changed dramatically. In general, companies in today’s age are more interested in conversions, click-through-rate, and engagement tracking versus historic marketing programs that relied more on the number of...
Where Should I Host My WordPress Site?
If you didn’t already know, now you do: WordPress is free. However, while the WordPress core itself is free and open source, there are costs you need to consider if you want to make the most out of your WordPress website. One of the costs you’ll need to budget for...
Content is (Still) King
We get asked a lot about how businesses can grow their social media following, improve their SEO, and strengthen their brand reputation, and if you’ve ever had to listen to our answer, it’s always the same: content is king. But what does that mean and how does content...
How Do Search Engines Work?
Most small business owners know they need SEO, but they don’t know how to improve their SEO or how search engines even work. SEO is a complex world, however, we’re going to try our best to explain how search engines work, so that you can start to optimize your...
3 Ways Leaders Can Change a Blame Culture
There are few things in leadership as damaging as passing the blame to your team when things don’t go right and taking the credit when they do. Blaming team members leads to decreased trust. People don’t like to be publicly told they’ve screwed up. It’s embarrassing,...
How to Post to Instagram Through Facebook Creator Studio
https://youtu.be/pLqU7uZtAZs Late in 2018, Facebook launched an extremely useful and powerful tool that was missed by many (ourselves included) called Creator Studio which allows businesses to quickly and easily gain access to their page insights while also managing...