Skip to main content

Blog

Which Social Media Metrics Should My Small Business Track?

Which Social Media Metrics Should My Small Business Track?

Over the years, the measure for successful marketing has changed dramatically. In general, companies in today’s age are more interested in conversions, click-through-rate, and engagement tracking versus historic marketing programs that relied more on the number of...

Where Should I Host My WordPress Site?

Where Should I Host My WordPress Site?

If you didn’t already know, now you do: WordPress is free. However, while the WordPress core itself is free and open source, there are costs you need to consider if you want to make the most out of your WordPress website. One of the costs you’ll need to budget for...

Content is (Still) King

Content is (Still) King

We get asked a lot about how businesses can grow their social media following, improve their SEO, and strengthen their brand reputation, and if you’ve ever had to listen to our answer, it’s always the same: content is king. But what does that mean and how does content...

How Do Search Engines Work?

How Do Search Engines Work?

Most small business owners know they need SEO, but they don’t know how to improve their SEO or how search engines even work. SEO is a complex world, however, we’re going to try our best to explain how search engines work, so that you can start to optimize your...

3 Ways Leaders Can Change a Blame Culture

3 Ways Leaders Can Change a Blame Culture

There are few things in leadership as damaging as passing the blame to your team when things don’t go right and taking the credit when they do. Blaming team members leads to decreased trust. People don’t like to be publicly told they’ve screwed up. It’s embarrassing,...

How to Post to Instagram Through Facebook Creator Studio

How to Post to Instagram Through Facebook Creator Studio

https://youtu.be/pLqU7uZtAZs Late in 2018, Facebook launched an extremely useful and powerful tool that was missed by many (ourselves included) called Creator Studio which allows businesses to quickly and easily gain access to their page insights while also managing...

Which Social Media are Best for My Small Business Goals?

Which Social Media are Best for My Small Business Goals?

Goals + Target Audience + Content = The Right Social Media for Your Small Business I’m not a mathematician, and that summation probably won’t always work, but combining your business goals, target audience, and content availability will definitely help you narrow down...

Here We Go…

Here We Go…

Hey y’all👋 I'm Owen, and for those of you who don’t know, I'm the OG behind OG Media. A little about me: I’m a part-time baker🎂 and full-time doughnut connoisseur🍩 When I’m not baking, cooking, or eating, you can find me out on the baseball field coaching or on the...